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September 2009
Organic, peat-free compost manufacturer, Vital Earth, whose well-established green credentials are based on a core range made from recycled garden waste, is now entering the organic fertiliser market with a natural recycled chicken manure product, sourced exclusively from British free range hens. Strikingly and aptly named ‘Chicken Poo™’, it has been rigorously researched with consumers proving its appeal to gardeners – both as a fertiliser with wholly natural ingredients and in terms of its fun presentation. The quirky and colourful name, packaging and POS were shown to be extremely motivating to both established gardeners and younger enthusiasts taking up ‘grow your own’ for the first time, especially when coupled with the ‘happy hens’ theme.
Ideal as a fertiliser for all kinds of vegetables, fruit, flowers, trees and shrubs, Vital Earth Chicken Poo™ contains all the essential plant nutrients, all naturallyderived. The product is supplied in tub form for easy use and storage and comes in a 10 litre size with an rrp of £7.99.
