The new range comprises 18 new products in a selection of consumer-friendly pack sizes and formats, using innovative formats. The launch follows the immense popularity of the brand’s growing media and soil improvers range launched in 2015 and considerably expanded at this year’s GLEE.
The Bord na Móna Growise fertilisers range comprises Growmore, Fish, Blood & Bone, Bonemeal in 10Kg, 3.5Kg and 1.5Kg granules, Sulphate of Potash, Sulphate of Ammonia, Superphosphate, Sulphate of Iron, Epsom Salts in 1.5Kg powder form, a 3.5 Kg granular formula of Lime, 10 Kg and 2.5Kg pellets of Chicken Manure, 7Kg, 3.5Kg and 900G granules of Slow Release General Purpose, 3.5Kg and 1Kg granules of Rose, Tree & Shrub, 1.5 Kg granules of Ericaceous, a Compost Maker, three types of All Purpose fertiliser and a 20 tablet pack of Water Retaining Gel.
Charles Farmer, Head of Sales UK said, “We have had huge success with our growing media and soil improvers range, and we have been frequently asked by our customers for a complementary fertilisers offer. We are now bringing this exciting new range to market with the same quality, consistency and values that have proved extremely popular with customers so far.
“This level of product development reflects our confidence in the Bord na Móna Growise brand and how it has been received by our consumers. The overall message is that this is a best in class proposition backed by security of supply. Our mission is to ensure the consumer can buy the very best performing product whatever the task at hand.”
Bord na Móna UK offers peat-based and peat-free growing media and soil improvers, primarily through garden centres nationally. It is also the largest own brand supplier of compost and bark in the UK. It is part of Bord na Móna plc, which specialises in renewable energy, horticulture, resource recovery and eco-fuels. The horticulture business is focused on the marketing and sales of growing media and other horticultural products to UK and Irish retail markets and also professional markets primarily in the UK, Ireland and Europe, where it provides innovative product and supply solutions to meet customer needs. The business exports growing media products to over 30 countries and its goal is to become the leading supplier in the markets that it serves.
Retailers interested in working with the Bord na Móna Growise brand should contact 0800 973 555, email firstname.lastname@example.org or visit the website www.thegreenergardener.com.