Bord na Móna has welcomed a new fleet of 15 branded lorries to the UK, in a bid to boost brand awareness as it embarks on its most promising season in the UK market to date. The 44-tonne lorries, which can transport up to 22 pallets of product at a time, made their first journeys today from White Moss Horticulture, the company’s distribution site near Liverpool. The new fleet will fulfil deliveries up and down the country and help to build brand visibility for the growing media supplier across both Bord na Móna Growise and Richmoor ranges.
Steve Harper, Head of Commercial and Marketing for Bord na Móna UK, said:
“We’re continuing to invest in our logistics structure to ensure seamless, first-class distribution from our UK sites in both Liverpool, Penrith and Cambridge, and are thrilled to see our first branded fleet out on the roads in time for peak season. Bord na Móna has long been established as a household name in Ireland, and we’re steadily building brand sentiment amongst retailers and consumers to echo this level of familiarity in the UK.”
To find out more about Bord na Móna and the Bord na Móna Growise range, visit: www.thegreenergardener.com.