The continuing success of Bord na Móna Growise, the new single brand of peat to peat-free growing media and soil improvers, has now led to an expansion in the customer services department at BNM UK’s head office. After the successful launch at GLEE 2015, the company has recruited Mandy Smith and Justine Kemp as customer service advisers. They join the team at The Forge, Rooksbridge, Somerset, which Bord na Móna UK opened last year as its base for the UK sales, marketing and customer services, liaising with production and distribution facilities in both the UK mainland and Ireland.
Mandy worked previously for Cadbury Garden & Leisure, now part of Wyevale Garden Centres Group, while Justine worked at Urban Planters, the supplier of plant-related products to offices and homes.
Sales manager, Jason Pike explained, “UK sales of Bord na Móna Growise continue to ramp year on year. We anticipated a great take up on the new range and we continue to build our UK stock holding accordingly. Now we are adding to our sales and customer services capacity to keep pace with our customers’ demands.”
The new Bord na Móna Growise range combines distinctive colour-coded packaging with new POS boards, new literature and a new
website. Jason continued, “The investment that has gone into the new brand is all about ensuring that the garden retail customer is well supported on and off line, in media and at point of sale. The overall message of our best in class peat to peat-free proposition backed by security of supply. Our mission is to ensure the consumer can buy the very best performing product whatever the task in hand.”
Bord na Móna UK trades peat–reduced and peat-free growing media and soil improvers through garden centres nationally and is the largest own brand supplier of compost and bark in the UK. It is part of Bord na Móna plc, which specialises in eco-fuels, growing media, recycling, resource recovery and renewable energy.