Following on from the continuing success of Bord na Móna Growise, the peat and peat-free growing media and soil improvers brand and its significant presence at GLEE 2015, this year’s show will see a considerable expansion of the growing media range as well as the launch of the Bord na Móna Growise brand in the fertilisers category.
15 new growing media and soil improver SKUS will be on the BNM UK stand (18L10-M11) including specialist blends such as Cactus and Bonsai, Orchid and Citrus, never previously available from the company. There are also a number of new pack sizes and consumer friendly packaging initiatives. These will add to the very successful existing peat-reduced to peat-free range, which includes peat-based and peat-free multipurpose growing media, and purpose specific blends like ericaceous, sowing and cutting, rose, tree and shrub and tub and basket, a John Innes range, a grow your own collection and a selection of peat-free soil improvers.
In the fertilisers category, Bord na Móna Growise will debut with an initial 29 SKUS including Growmore and a Premium multipurpose slow release fertiliser. The whole launch benefits from a new catalogue and a full promotional programme with multi-buy promotions across all Bord na Móna UK’s core horticultural products throughout the season.
Charles Farmer, Head of Sales UK said, “This is a significant level of product development and reflects our confidence in the Bord na Móna Growise peat to peat-free brand based on its strong performance in garden retail since launch this time last year. The feedback on quality has been extremely positive and we have seen an ever increasing number of repeat orders, so it was time for further investment in what is clearly a winning formula. It’s particularly exciting that we can now take winning formula into a new category with the fertilisers launch.”
The Bord na Móna Growise range continues with its distinctive colour-coded packaging and remains well supported on and off line, in media and at point of sale. Charles Farmer continued, “The overall message is that this is a best in class peat to peat-free proposition backed by security of supply. Our mission is to ensure the consumer can buy the very best performing product whatever the task in hand and with our wide-ranging product developments now entering the market, the consumer has even more from which to choose.”
Bord na Móna UK trades peat–reduced and peat-free growing media and soil improvers through garden centres nationally and is the largest own brand supplier of compost and bark in the UK. It is part of Bord na Móna plc, which specialises in eco-fuels, growing media, recycling, resource recovery and renewable energy.