Bord na Móna has reported a ‘premiumisation’ of the growing media market in the UK, with consumer demand for top-quality ranges at an all-time high. The company, which produces a wide range of peat-free and peat-reduced products, attributes this shift in demand to shoppers’ greater concerns around the ingredients that go into their products and the proven benefits that premium ranges offer in terms of performance and consistency.
Since 2010, Bord na Móna has won significantly more awards than any other growing media company across both own-label and white-label products, and puts this success down to the unrivalled quality of its products that deliver time and time again.
As both the horticulture industry and its customers seek out premium ranges, Bord na Móna Growise is fast-becoming the garden centre brand of choice and witnessing unprecedented sales growth as a result. Its award-winning Pro 5 range has welcomed a huge uplift in sales of 262% YOY, gaining listings in hundreds of outlets and driving greater demand across the garden centre channel.
Developed in 2016 and aimed at keen gardeners, the carefully crafted, professional grade Pro 5 has won a number of awards and recognitions for its high-performing formula. The all-purpose compost and fertiliser comprises a blend of high-quality Irish peat and sustainable alternative ingredients, along with essential plant nutrients for optimum plant growth. The result is a premium compost perfect for germinating seeds, growing on seedlings, and for tubs and baskets.
Steve Harper, Head of Commercial and Marketing for Bord na Móna UK, said:
“As a nation, we are adopting more conscious shopping habits with a greater focus on sensible, sustainable spending. We see this as a key driver behind the ‘premiumisation’ of the growing media market and the phenomenal growth across our Pro 5 range.
More than ever, consumers want to ensure they are getting the best results for their money, and are happy to spend more if it means proven long-lasting results. They are also showing greater concerns towards the raw materials that go into their products – whether that is their food, fashion or gardening materials – and we are determined to keep abreast of these new demands with the right products and information for our customers.”
Last year Bord na Móna launched its ‘Growing Media Academy’, an educational platform designed to strengthen both retailers’ and consumers’ knowledge of the technical make-up of growing media. The comprehensive training tool serves as an essential means to understanding quality ingredients and their respective benefits, and the unparalleled commitment Bord na Móna has towards providing premium ranges to both consumer and professional markets.
Building on the remarkable success of the last year, Bord na Móna is confidently placed at the start of 2019 to meet with even greater demand from its customers.
To find out more about Bord na Móna and the Bord na Móna Growise range, visit: www.thegreenergardener.com.
Bord na Móna offers peat-reduced and peat-free growing media, soil improvers, barks and fertilisers, primarily through garden centres nationally. It is also the largest own brand supplier of growing media and barks in the UK and Ireland. It is part of Bord na Móna plc, which specialises in renewable energy, horticulture, resource recovery and eco-fuels.
The horticulture business is focused on the manufacturing, marketing and sales of growing media and other horticultural products to UK and Irish retail markets. It also supplies professional markets primarily in the UK, Ireland and Europe, where it provides innovative products to meet customer needs. The business exports growing media products to over 30 countries.